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Breitbart's "War" on Kellogg's Is Backfiring as More Advertisers Flee

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Khal Wimpo (free internal organs upon request!)12/02/2016 12:02:43 pm PST

As this starts to starve these fucksticks of the ad money they depend on, look for ever-more-panicked screams about “First Amendment Violashuns!!11!”

My page yesterday was about the tech solutions emerging; the sad fact is that a lot of the ad inventory (including the ads on this here site) are sold via what are known as “Ad Exchanges” where there is “Real-Time Bidding” on ad inventory. The advertiser is merely buying an audience - say, of 24-35 year old males in the midwest who have recently streamed alt-rock music. Via the magic of internet cookies, that audience is aggregated & available on these Ad Exchanges.

Advertisers are belatedly waking up to the fact that the audience they are buying is toxic; and the messaging their ads are placed next to the stomach-wrenching neo-Nazi spew of the Breitbart/Free Republic/Gateway Pundit content.

It’s the online advertising equivalent of putting your billboard in a puddle of raw sewage.