re: #60 freetoken

Kind of on topic:

Wyoming gov. signs law adopting ‘cowboy ethics’

“Ride for the brand”?

[Video]

Not sure what your video is - it isn’t playing or doing much of anything for me - but “ride for the brand” is an old saying, common in the West, meaning that you owe your loyalty to the ranch (or other employer) you’re taking pay from. At least, that’s the origin; it’s pretty easy to see the wider interpretations that get lent to it. I have no doubt it resonates in Wyoming.

There’s probably lots more history on it available through a web search.