re: #59 freetoken

Most companies realize the value of being seeing as apolitical (even if they aren’t as a company may choose to give to one side of the aisle over the other). Choosing sides, let alone disparaging one side of a volatile issue such as abortion or gay marriage, tends to reduce the brand’s value and customers will seek alternatives where possible.

Since fast food joints are a dime a dozen, by choosing a side as that one has, it is more than likely it will suffer losses and lost equity in its brand.

While it might gain value in places where supporters are likely to share similar values (very conservative regions - much of the south, midwest, etc.), it would lose brand value elsewhere (the coasts, urban areas, etc.) and it would lose out on franchising opportunities in places that are more open to gay marriage. Those losses are more than likely to outweigh any localized benefits.