For the record, I’m cynical about modern artists and the line between self-promotion and promotion of their art. How much of Serrano’s art was done because he felt the medium and the message blended and allowed him to express an artistic intention, and how much he chose because it was art he felt was commercially viable, is something only he knows. But the more controversial an artist is, the more I tend to assume they may be motivated at least in part by a monetary impulse.

Thomas Kincaid, on the other hand, I think is solely motivated by a monetary impulse.