re: #63 Backwoods_Sleuth
There are ways to handle stuff like this without physically dragging paying customers off an aircraft.
The flight was Chicago to Louisville. They were willing to pay four customers $800 each, plus a night in a presumably decent Chicago hotel. For that money surely they could have booked a general aviation flight to ferry their four employees to Louisville and avoided the whole problem.
I wonder if Wharton even has a course devoted to customer relations.