re: #66 Silvergirl

McSpiff posted in the last thread and a conversation followed.

I don’t think there was any forethought in the process of designing that logo, but I wonder if there should have been. Semiotics are important to culture, and someone should have considered what these familiar shapes “could” say to certain people. It’s no different than how marketers plan out a campaign and take many aspects into consideration.

Semiotics, also called semiotic studies or semiology, is the study of sign processes (semiosis), or signification and communication, signs and symbols, and is usually divided into three branches:

Semantics: Relation between signs and the things to which they refer; their denotata

Syntactics: Relations among signs in formal structures

Pragmatics: Relation between signs and their effects on those (people) who use them

Bottom line… I don’t think anyone saw this coming, maybe someone should have.