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Breitbart's "War" on Kellogg's Is Backfiring as More Advertisers Flee

8
Charles Johnson12/02/2016 12:02:58 pm PST

re: #1 Timothy Watson

AARP was advertising on a site frequented by people who think they’re a communist front group?

(Reposted from downstairs.)

Most advertising these days is handled by suppliers and networks that make group purchases across a range of sites. It’s doubtful that AARP chose to advertise on Breitbart specifically — it was just one of the sites their ads were sold to by a third party. But companies can choose to exclude sites they don’t want their ads to appear on, and that’s most likely what happened.