re: #71 sagehen
That’s because you judge musicians solely by the quality of their music.
She’s a marketing wizard, a fashion prodigy, and she practically invented modern fan engagement social media methods. If a college professor wanted to teach a Taylor Swift course, the music department would sneer but the business school would accept a Tay-Tay case study as a legitimate MBA dissertation.
I watched a few of her videos a couple of weeks ago. Her video budget alone has got to be in the millions. I can’t begin to imagine the amount of revenue she generates.