re: #83 Wendell Zurkowitz ((slave to the waffle light))

That is a key aspect. Eat less and exercise more? Naw, this superfood will change that!

But there is the matter of ideology and group identification added to that attitude. Distrust of educated elites and the Big State and Big Media, Big Tech, Big Finance and Big Pharma, etc…all bugaboos that they fear because they have no fucking clue how things work.

Hence why most of those “superfood” ads rely largely upon selling their marks on the idea that the reason they’ve never heard of it or they doctor isn’t pushing it is because Big Pharma just wants to push pills to make lots of money. But you, a totally sensible, salt-of-the-Earth fellow can see through all that and understand that sometimes the best answers are found in expensively processed “natural” foods. Why go through the trouble of acquiring these foods yourself and suffer the hassle of getting those “miracle” aspects of them when you can just buy a bottle of gummies to pop in your mouth every day? Just send us your money and we’ll send you the “cure” that the “experts” don’t want you to know about.