re: #81 klys

I think B&W does texture better in general. You lose the distraction of the color (especially when the color tones are somewhat …uninteresting?) and can just focus on the lines.

Color is indeed a distraction, much as I love it. When creating a logo, any graphic designer worth his/her salt will start with b&w for exactly that reason. If a logo is “strong” in b&w it’ll be strong in color, but the opposite isn’t always true.

Clients that haven’t been though the process before don’t usually get it until we get past the b&w conceptual iterations and start showing color options. Because of the strong cultural/emotional impact color can have, that’s when the lightbulb comes on and they go, “Ohhhhhh, now I see!”