Uh oh. Here we are, not even a month into the Trump Horror, and his chief counselor Kellyanne Conway has already violated one of the most important rules of the Office of Government Ethics, by blatantly hyping Ivanka Trump’s line of merchandise on Fox News.

Federal employees are banned from using their public office to endorse products, regulations state.

Conway, speaking to “Fox & Friends” viewers from the White House briefing room, was responding to boycotts of Ivanka Trump merchandise and Nordstrom’s discontinuation of stocking her clothing and shoe lines, which the retailer said was in response to low sales and which the president assailed as unfair.

“I’m going to give it a free commercial here,” Conway said of the president’s daughter’s merchandise brand. “Go buy it today.”

Chaffetz says he & Cummings are “jointly going to send a letter to the White House and Office of Government Ethics for a referral” on Conway

— Alex Moe (@AlexNBCNews) February 9, 2017