Rank Checking vs. Bottom-line performance with Matt Cutts
For anyone in an online business or who cares about SEO…
In addressing why Google is cracking down on automated rank checkers, Matt Cutts helps make the point that all right-thinking SEOs try to instill in their clients or internal teams: Rankings don’t matter, revenue does.
That said, monitoring your rankings does have a place in your SEO campaigns, in areas like:
-Are your efforts to improve your rankings on specific competitive sets working?
-How are they affecting the rankings of important tail terms?
-How much more growth is there to squeeze out of efforts on particular keywords?
-Seriously, what the hell happened last month?
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