“Sexualized ads signal disturbing trend”
“Well. Scarcely a need for words today.
“See the picture for yourself. How old is this model and what does the pose suggest to you? Absolutely — especially the hair over the eye and the foot over the, uh, Holy Dinah.
“The photograph is part of a 12-page colour flyer that arrived in thousands of homes this week. It is from Joe Fresh, the clothing brand carried by Loblaw’s Real Canadian Superstores, among others.
“Underthings, it is called. We can only guess at the age of the models, but the text is probably a clue at the target audience: ‘barely there to boy cuts: boyshort, lacy little lovelies, sleeping beauties…’
“In responding to an inquiry from the Citizen, a Loblaw vice-president, Inge van den Berg, said Thursday afternoon that all the remaining flyers are to be pulled from the company’s stores…”