‘Missoni for Target’ line crashes site, sells out in stores
Talk about an overwhelming response.
The much-anticipated launch of a new collaborative line between Italian designer Missoni and Target caused the megaretailer’s website to crash several times Tuesday.
“Target.com is seeing greater item demand than we do on a typical Black Friday ,and the excitement for this limited-time designer collection is unprecedented,” the store said in a statement. “We are slowly bringing the site back online to ensure we can provide a positive shopping experience to our guests.”
Between 7:47 a.m. ET and 8 a.m., the Target.com homepage was completely down with a connection timeout error, according to AlertSite, a web performance monitoring business that has been watching the homepage every five minutes. Since 11:37 a.m., the homepage has been displaying a courtesy page of the Target dog letting visitors know the site was overloaded. At 7:35 p.m., the Target dog was issuing the same greeting.