New Law Bans Use of Underweight Models in Ads
The Knesset passed into law a bill that bans the use of underweight models in Israeli advertising, Ynet reported Monday night.
According to the law, models with a Body Mass Index (BMI) below 18.5 would not be able to appear in advertisements. Moreover, any advertisement in which computer editing was used to make a model thinner, would have to say so clearly.
The law does not apply to non-commercial advertisements.
Knesset Member Rachel Adatto (Kadima), who submitted the bill along with MK Danny Danon (Likud), said “today the plenum started a revolution in the way beauty is perceived in Israel. This law shatters the ideal of anorexic beauty, which served as a model for the country’s young people, who tried to imitate this impossible illusion and suffered from eating disorders as a result.