James Cameron Wants to Convert Everyone to ‘5-D’
James Cameron wants everyone to adopt “5-D,” a term coined by the film and television industry to describe shooting in 2-D and 3-D simultaneously.
Broadcast 3-D is often seen as the bastard stepchild of the TV world. It’s been too expensive, and 3-D operators have mostly been unable to score prime camera positions (like, for instance, right under the hoop at a basketball game). The Avatar director’s company, the Cameron Pace Group, hopes to change things with a new line of cameras that broadcast both 2-D and 3-D signals and can be operated by a single person.
“3-D [television] would be stillborn if you had to do a separate 3-D production and a 2-D production of the same event,” says Cameron in Wired’s video interview above. “It was never going to make sense — you had to have an integrated production.”
Following a Panavision model, Cameron Pace Group’s new cameras aren’t for sale; they are for rent only. Why? Cynics would say money, but Cameron insists it’s about the technology.
“We wanted to take the specialness out of it, we wanted to take the gurus out of it,” he says. “We wanted to put the basics of what you need to know into the camera itself. And then with a 20-minute briefing, you could go and make 3-D.” Cameron also says the technology is changing so quickly, buying wouldn’t be cost-effective: Today’s cutting-edge technology will be outdated in just a few years.