I have to admit that this shows so much chutzpah, even for her, that I have to grant her my grudging admiration. In a world of sanctimonious phonies and hucksters, nobody does it with more upfront obviousness:

Sarah Palin attempted to relaunch her political career and her political action committee, SarahPAC, on Thursday with a Web video called “Loaded for Bear,” which presented the former Alaska governor as the new kingmaker for conservative populists in the GOP.

The video riffed off her speech at CPAC, in which Palin railed against “the big consultants, the big money men, and the big bad media.” But there’s an irony alert ahead: the current stated purpose of SarahPAC is to raise money ahead of the 2014 election—most of which will be spent on conservative consultants.

Don’t believe me? Well, this is a perfect time to page through SarahPAC’s Federal Election Commission filings, which—helpfully enough—were just released yesterday.

More: Hullabaloo