The Republican Party Loss Among Young Voters Goes Way Beyond ‘Rebranding’
In reading the report on the GOP and young voters from the College Republicans National Committee, one should keep in mind that they were clearly hamstrung in making recommendations for broadening the party’s appeal beyond the “old white guy” bloc by the party’s core certainty that there is nothing wrong with the policies they’ve put forward. Written between the lines of the report (and often in the lines themselves) is the belief that issue is marketing and message, not values or beliefs. (This is nothing new: Republicans who have faulted GOP policies, while media darlings, don’t seem to have gained traction in the party itself.)
There’s a section in report superficially about policy, but that’s just it – it’s superficial. The recommendations revolve around how to talk about policy, not engineer it. This isn’t the fault of the report’s authors, I think: around the edges, there are glimmers of self-awareness, hints that the CRNC would do things differently if they were given the chance.
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