Facebook Makes Its News Feed a Little Less Frustrating
Why does Facebook show me every single post from people I barely know and but doesn’t show me the gems from a favorite cousin? Why do I constantly see ads for products I would never buy and yet never see the free coffee promo from my favorite cafe? Why did Facebook do such a lousy job showing me election news this week, even though I have scores of journalist friends and follow a dozen news sites that were posting stories about the results?
Facebook has embarked on a campaign to give its users more answers to those questions — and more control over what they see in their individual news feeds. “If we’re showing you something you’re not interested in, we’re not doing our job the way we should be doing it,” Adam Mosseri, who began overseeing the team developing the news feed in August, said in an interview.
On Friday, the company took a modest step toward giving users more control, introducing new tools that let them more easily tell Facebook what they don’t want to see.
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