Google Wallet to Fight Apple Pay and PayPal With Softcard Revamp
GOOGLE IS TAKING the fight to Apple and PayPal with a revamped version of Google Wallet.
The new and improved Wallet comes out of a deal to pick the bones from Softcard, formerly (and rather unfortunately) known as Isis Mobile Wallet, and incorporate it into the Google Wallet service.
Part two of the strategy involves preloading AT&T, Verizon and T-Mobile with the new Google Wallet service. This second part is easy as Softcard was a joint venture between the three carriers in the first place, although right now it’s looking more like a dead duck.
This result is somewhat inevitable. The carriers, keen to push Softcard, blocked access to Google Wallet on their networks, but customers didn’t take to the Softcard brand and it soon lost ground to PayPal and Apple Pay.
More: Google Wallet to Fight Apple Pay and PayPal With Softcard Revamp- the Inquirer