Verizon In Hot Water Over ‘TechNigga’ Partnership
Several civil rights activists and media watchdog groups are calling on Verizon Wireless and company CEO Lowell C. McAdam to drop its contract and distribution deal with Loren Feldman and 1938 Media for promoting stereotypes about African Americans.
1938’s president Loren Feldman—who is white—hosts and stars in a skit titled “TechNigga” on the company web site.
In the three minute long skit, Feldman wonders aloud about the lack of black technology bloggers on the Internet.
“I’d love to see the black tech crunch and get a different cultural view on technology, that would be unbelievable,” he says in the skit. “I wonder what that would be like.”
After the screen fades out, Feldman comes back draped in a wave cap and costume jewelry representing fictional site “thetechnigga.com.”
He is later seen on camera drinking and discussing another fictional site, “hotracker.com.”