re: #107 Dr Lizardo

It’s a cynical calculation, I think. Hoft knows damn well exactly what his audience wants to hear and he delivers this. There’s money to be made in this, after all. It’s really no different than any other media enterprise - you have a target audience or demographic, and you can create and market material that appeals to that target group. Whether it’s total bullshit or not is entirely irrelevant.

It’s a business. And it works, horribly enough. To make it work, you simply have to lose any shred of human dignity, conscience or ethics.

Hoft’s business model is much like that of Jones: Capitalizing on wingnut anger. Pumping up the readers with false hopes, then monetizing the resulting anger when those hopes are dashed on the jagged rocks of reality. Presenting the false reality of the race being Trump’s to lose, while knowing that the race is effectively lost already, means he can turn the resulting anguish and fear into anger over a “stolen” election.