And further, I propose that a great deal of the churn in our society is over this problem of identity, and fights over identity.

That is what was going on in the case of Scott Brown and him wanting Warren to do a DNA test.

All around us, people are searching for identities. Now some people want to reassert the old paradigms for identities - especially racist ones.

Our society - we have enough food and shelter for everyone (in theory, though quite a number of people have fallen through the cracks and lead very marginal lives) - so now we are spending our time not on filling our bellies but rather fighting over who gets to control the levers of society.

And this fight over control includes fights over labels - brands.