its not like the Biden campaign is rolling out big rallies that cost big bucks in venue costs, security overhead and travelling staff, so its going into bang for buck ads on channels that people who aren’t normally waist deep in politics, so I’m seeing Biden ads on Hulu/Netflix and even on Hallmark channel. Even the game show network…. the outreach is taking place via the media, since they don’t have the costs with a regular campaign. I suspect Biden is even helping with down ticket as much as he can, something I very much doubt Trump would be doing.