Another aspect to those blue checks is now that they have one and they’re “in” they’re realizing its just not all that.

You stand outside a club for weeks, night after night, begging to get in
Can’t get past the big guy and the rope line
One night, very late, they let you by.
You *pay* your cover
You go in
And… “this is what it was all about???? That’s it??”
And worse, all those cool people don’t even come here anymore