Billy Goat Tavern

Another sign reads: “Cheezborger, Cheezborger, Cheezborger. No Pepsi. Coke,” These words, with Pepsi and Coke in reverse order, were originally popularized by John Belushi in “Olympia Cafe,” an early Saturday Night Live sketch that was inspired by the tavern.[7] Bill Murray and sketch writer (and bit player) Don Novello were regulars at the Billy Goat; Belushi and Murray were natives of the Chicago area, and Novello had moved to Chicago in the 1960s.