In a unanimous 92-page ruling, a three-judge panel of the U.S. Court of Appeals for the District of Columbia Circuit said there was ample evidence to conclude that the tobacco industry intended to deceive the public about the dangers of smoking.

The didn’t just “intend to deceive”, they flat-out lied, to the public, to Congress, with hands on Bibles and under oath, for decades. In bogus studies, lying ads, whisper campaigns, attempts to quash evidence that would hurt them, and on and on.

For decades.

As a matter of corporate policy.

Because when you have a product that kills its consumers when used as intended, you have an inherent truth problem.