re: #12 engineer dog

Every time you “like” a friend’s Facebook status, sign up for a Nordstrom credit card, rate a Netflix movie, order a magazine subscription, or merely click on a website, you’re leaving behind a trail of data exhaust that up until recently has been like so many discarded Styrofoam cups lying along the information superhighway. The rise of microtargeting is a function of new logarithms—and computers fast enough to process them—that are able to capture all this trash and turn it into gold.

[Link: www.good.is…]

ok, minus major credibility points for using “logarithms” when you clearly mean “algorithms”. interesting article otherwise, however…

I would much rather view ads served from online stores I have already shopped at, that I am more likely to click through and actually, you know, buy something, than see another of those spam/scam “<%=getzipcodefromhttpreferer%> Mom’s Seekrit Belly/Wrinkle/Work-at-Home Trick” ads