How PETA plans to celebrate Memorial Day…

PETA’s “Scent of Death” App Brings Smell of Slaughter to DTLA Ralph’s

Downtown hipsters beware. If you’re heading to Ralphs today for your weekly fix of PBR and pickles, you might get hit with the “scent of death” on your way out.

A 15-year-old named Joseph Arambula will demonstrating a new PETA app that the animal rights organization says will enable users to recreate the scent of decaying flesh found on corporate farms and slaughterhouses.

It’s being revealed ahead of Memorial Day weekend and barbecue season. The app includes …

… a dongle that can be plugged into an iPhone or iPad, PETA’s Liam Cronin told us. It contains a cartridge worth 100 sprays, he said, explaining this is how it works:

A shopper can scan the barcodes of hundreds of refrigerated and frozen chicken products at their local market and the app, if it recognizes the code, will squeeze off a nice spritz of dead-animal smell.

The program is in beta mode and PETA’s folks are still testing it, Cronin said. So today’s event is just a demo to raise awareness about meat.