One explanation for why business like the NYT work so hard to both-sides and cater to the right wing sensibilities - look at the TV ratings.

Here is the Thursday cable finals:

The top 10 are owned by Murdoch. The viewership totals also blow away broadcast networks (on Thursday, not true usually for earlier in the week.)

America is in large part a right-wing nation, with pockets of elite liberalism (big coastal cities) and other pockets of old-fashioned (religious) black anti-white-nationalist polity.