re: #193 makeitstop

It’s called a ‘pool buy.’ A certain percentage of ad buys are placed in slots among a pool of programs syndicated by a broadcast group (in this case, Premier). These ads could show up on Rush’s show, or Hannity’s or Randi Rhodes (who is also syndicated by Premier, believe it or not) or on any other show they syndicate. The companies pay for the ads, they’re just used in empty ad slots as they come up.

The only thing to stop this random ad placement is a specific request by the sponsor not to be placed on a certain show. That’s what GEICO (and Netflix as well, from what I’ve read today) are now doing.

JC Penny’s made the same claim that they requested not to run in Rush’s time slot. There’s no guarantee that the lists of advertisers circulating on the internet are accurate and I doubt that the people circulating them are fact checking the lists they’re posting. I think the count of dropped advertisers is slightly inflated since it includes several companies that had already requested to not advertise on Rush’s show. The only evidence they did are from the lists circulating on the internet.