In douchebro news NOT related to UpChuck, Glenn Greenwald’s First Look has launched a new project: reported.ly.

Here’s an introductory post from editor Andy Carvin.

I’m not sure exactly WTF they’re going to be doing:

On behalf of our entire team, I’d like to welcome you to reported.ly, brought to you by First Look Media. We want to bring global news directly to you through social media —𠂪nd hope you’ll become a part of our online community. Come along for the ride. :-)

…

That’s where reported.ly comes in. We’re an international team of journalists with literally dozens of years’ worth of combined experience as online community organizers, storytellers and curators. We don’t try to send people away from their favorite online communities just to rack up pageviews. We take pride in being active, engaged members of Twitter, Facebook, reddit — no better than anyone else there. We want to tell stories from around the world, serving these online communities as our primary platforms for reporting — not secondary to some website or app. Forget native advertising — we want to produce native journalism for social media communities, in conjunction with members of those communities.

I used to respect Andy Carvin as a journalist adept at social media. My respect for him has been lowered significantly.

I guess we’ll see how this bright idea works out.