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Why Ad Blocking Hurts the Sites You Love

230
SixDegrees3/08/2010 11:35:45 am PST

re: #224 prairiefire

Charles, do the companies have any limits on the credits they give you for the number of click throughs from a particular computer address?

In general, ad companies do keep an eye out for this. They explicitly forbid you to click on your own ads, for instance, and they’re aware that many people try to circumvent this by recruiting acquaintances to click for them. So “flurries” of clicks, or an unusual number of clicks, from a single address typically don’t get credited, or get downweighted.