Something for the pet peeve department. But not surprised since it’s easier for A-B to launch another marketing campaign than to seriously think about improving their product.

Saw billboards today for Budweiser’s new “bow-tie” can. And just knew that it’s another flailing attempt to gain market share by doing something stupid that they think will become hip and trendy, and thus popular.

business.time.com

Less beer, more aluminum, less efficient storage. And marketed in ways to hide the shortcomings and poor price comparison to their old cans (which they are not discontinuing.) Not that I drink Bud anyways - Troeg’s!