re: #323 goddamnedfrank

Mitt Romney should have taken more lumps in the late spring by giving interviews and clearly outlining his positions, even at the cost of openly flip-flopping. Yes, he would have gotten slugged doing that, but Romney’s refusal to take risks was a big part of what he did wrong, IMO.

He should have spent less on ad blitzes, which proved ineffectual, and more on ground-game getting out the vote. Allied to that was a need to spend more time on the campaign trail.

Jennifer Rubin has a good piece in the WaPo on this.