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At Rand Paul's African-American Outreach Event: A Roomful of White People

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lawhawk12/10/2013 7:02:53 am PST

GM naming Mary Barra first female CEO in its (and first woman to head an auto company in automotive history).

Barra, 51, whose career started on a factory floor as an intern more than 30 years ago, has been in charge of product development and quality of all GM cars and trucks for 22 months, fostering collaboration and wringing costs out of the supply chain. The daughter of a Pontiac die maker takes the helm after the U.S. government sold its stake in GM, giving her full freedom to take on domestic and Japanese manufacturers whose price competition threatens profit.

Succession is “one of the most important risks at General Motors for an investor with a medium- to long-term horizon,” Adam Jonas, an analyst with Morgan Stanley, said in an interview earlier this year. “Leadership in the auto industry - one leader can make tens of billions of difference. We’ve seen that.”

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As the first female CEO of a global automaker, Barra joins Ginni Rometty at International Business Machines Corp., Indra Nooyi at PepsiCo Inc., Marissa Mayer at Yahoo! Inc., Hewlett- Packard Co.’s Meg Whitman and Ursula Burns of Xerox Corp. as women who have risen to run major U.S. corporations.

She beat out Mark Reuss, 50, president of GM North America, Ammann, 41, and Vice Chairman Steve Girsky, 51, all of whom were considered potential CEOs.