re: #28 Lidane

their minds turned off to traditional advertising

The suggestion that this is somehow NOT traditional advertising, and palpably 99% BS, is ridiculous. Their audience has grown up immersed in sophisticated messaging created by some very sharp minds. They are inured to advertising and marketing pitches.

This is transparently a poorly conceived, poorly executed attempt to sell a questionable product, in a way that insults the target audience. Major fail.