Worst. Idea. Ever.

Mozilla To Sell Ads In Firefox Web Browser

Mozilla Will Serve Ads Within Tiles Of Its New Tab Pages

Mozilla will soon sell ads within its Firefox browser, the company announced Tuesday.

Wait, what? Mozilla made itself the villian of the online ad business early last year by announcing that the latest version of Firefox would block third-party ad technologies by default, a move the Interactive Advertising Bureau’s top lobbyist called “a nuclear strike” on the industry.

A year later, the non-profit Mozilla is launching an ad business, at the IAB’s annual meeting in Palm Desert, Calif., no less.

The ads will appear within the tiles of Firefox’s new tabs page, which will also begin to suggest pre-packaged content for first time users. Mozilla is calling the new initiative “Directory Tiles.”