re: #27 lizardofid

Seems silly now, but I think the key to USA Today’s success was the early, groundbreaking at the time actually, use of color in a broadsheet newspaper.

could be wrong though.

Part of it, but I think it was the very short articles. If it had to jump to another page, the article was too long to keep the reader’s attention.
The birth of “print bites”, if you will…