It’s extremely naive to think he wasn’t paid, given facts such as this:
Real Climate blog on Heartland conference
“What if you held a conference and no (real) scientists came?”. Real Climate blog on the invite to the Heartland 08 conference, confirming what speakers were paid ($1000 each) and that their travel and accommodation would also be paid by Heartland.
The Heartland Institute must have realized that this is not what drives the kind of people they are trying to attract as speakers: they are offering $1,000 to those willing to give a talk. This reminds us of the American Enterprise Institute last year offering a honorarium of $10,000 for articles by scientists disputing anthropogenic climate change. So this appear to be the current market prices for calling global warming into question: $1000 for a lecture and $10,000 for a written paper.