Former campaign manager for Ted Cruz, Rick Tyler, on Tamron Hall just now says what others here have said: this is not a presidential campaign anymore; it’s a post-presidential business proposition. The idea is to gin up as much anti-Clinton hatred as possible, bottle it as a movement from which to take over the RNC (and, I think he implied, use it through Trump’s media connections to make lots of money)—about as cynical as you can get.