I had a friend who wanted to open a factory making cheese. I asked him what type of cheese he was thinking of as all the popular ones were already being made. He thought about it for a while then decided to import cheese instead.

A week later I saw him again.

“How’s the cheese importing coming along?” I asked

“Great.” He says, “I’m importing them from Israel.”

“What do you call them?” I asked.

Came the reply “Cheeses of Nazareth!”