re: #52 wrenchwench

When the bike industry decided to try to appeal to more women as customers, they quit using boob-showing women in the trade show booths and started to hire women in actual full-time jobs in their companies.

You’ll like this story:

Auto show swaps bikinis for a baby bump as heavily pregnant model drives visitors wild as she shows off cars in demure dress

Smart car may have made its smartest move yet, hiring a pregnant model to show how a real-size body can fit into its tiny vehicles.

Colorado-based model Jennifer Parmenter, who is nearly seven months pregnant, fronted the recent auto show in Detroit, and her baby bump — and noticeably absent skimpy outfit —drove some visitors wild.

‘These cars are smaller than any of the others here, and they have real-sized women working, not stick people. I love it,’ visitor Yvonne Logan told Local 4 news.

SNIP

Miss Parmenter, who works as a product specialist at Engine Shop Agency and GMR Marketing, while modeling in her spare time, proved just how far auto show models have come: transforming from purely pretty faces into trained experts able to answer technical and specific questions.

Attracting young families and handfuls of pregnant women, Smart car drew accolades for Miss Parmenter’s approachable presence.

Image: article-2540665-1AB708AC00000578-5_634x415.jpg

It’s a good marketing tactic, and actually an honest one. It’s doesn’t change my opinion of Smart Cars, because I’m still too tall to fit in one.