OT: How to destroy your business in less than a week

1. Release an update to a popular paid for App of yours
2. Be deluged with angry complaints in the App store reviews because the update causes instant crashing for everyone running iOS 7 and up.
3. Let three days go by and do absolutely nothing to address the problem.
4. See your App store score tank to 1 star, thus killing your chances of many future downloads.

And the crappy thing about this is I quite liked the app beforehand.