The creators:

Media Wave Video Productions (MWVP.com) expressed disappointment today at not being named one of the 10 finalists announced yesterday in the Doritos/Pepsi MAX Crash the Super Bowl Contest (CTSB). After a review of more than 5,600 creative submissions, their entry — a clever and well produced spot entitled “Feed Your Flock” — did not make the final cut.
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Actor Michael Lyons (a devout Catholic), who conceived the idea for the commercial and portrays the pastor, offered the following: “The initial feedback was overwhelmingly positive, but unfortunately a small percentage of comments posted on the CTSB web site cried foul and it grew from there. Those people misconstrued the content and intent of the ad. The pastor did not consecrate the Doritos and Pepsi — therefore it is not the Eucharist.” But because that is not clear to some viewers, they assume communion is being served.
http://news.lavenderliberal.com/2011/01/04/sanctimonious-religionists-get-cute-feed-your-flock-doritospepsi-ad-tossed-from-crash-the-superbowl-contest/