OK I dont even get this.

15 million dollar iPhone

Custom-ordered by an unnamed Chinese businessman, the handset is dipped in 26 karat gold, a real black diamond has replaced the home key, and 600 “regular” diamonds have been encrusted in the chassis, 53 of which went to adorn the Apple logo itself. The screen protection has been replaced with sapphire glass, which is much tougher than Gorilla Glass, and it took the designer nine weeks to hand-make the unique phone.