re: #6 jaunte

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Exactly. We’ve seen how utterly hopeless many swing voters are when it comes to understanding WTF is going on (e.g. the “I hate Obamacare but love the ACA” crowd 9_9) This is what I was trying to get at yesterday in my criticism of Dem messaging - all throughout Obama’s terms, they didn’t dumb things down enough and cast them in bumper-sticker-sized, clear-cut moral terms. Like it or not, that’s what needs to be done to reach the only reachable voters left.

George Lakoff gets this, and always has. Hope Tom Perez and future Dem campaign managers keep this in mind.