re: #799 PT Barnum

Most people aren’t going to take the time to do the comparison. If you have a cold, you aren’t going to go shop around to find the best price for treating a cold, because your family doctor is going to be where you go because he has all your medical information.

For more expensive procedures, maybe, but usually you’ll be forced to go where your insurance company is willing to pay for.

No, you’re going to shop around for a doctor that you like who will offer you services at a price that you like. Then you’ll stay with that doctor unless you find a big enough reason (price, service, or some combination) to leave.

It’s basic market behavior, not at all unlike finding a financial advisor.