re: #61 silverdolphin

That Much-Despised Apple Ad Could Be More Disturbing Than It Looks

I think it is possible he gets this very wrong:

This ad, Crush, was created in-house, inside Apple, not by its normal ad agency. I hypothesize that the reason it was so tone deaf is that they used an Ai to create the ad, hoping they could get a cool ad without needing to have “a team of experienced, well-paid professionals” spending months refining a strategy.

I doubt it had anything to do with an LLM.

The tone-deafness is just typical of the tech-bro climate, a group of people so enamored with their little (but highly paid) world that they are not in touch with the wider culture.

The ad was made by people who know a whole lot about computers but do not know much about psychology and history.