From earlier here:

valleywag.gawker.com

Kasmai is both the founder of Glass NYC (a local community of ExplorersTM) and the CEO of Xocracy, a startup designed to facilitate “direct democracy” by voting on social and political issues “in real time.” After being asked to remove her device, she put all that activist juju towards decimating the score of a seasonal American restaurant.

The word is ochlocracy.